What to Do When Your Artist Website Launches

Congratulations! Your artist website is live, and your online portfolio is ready to shine. Launching a website is a big accomplishment, but it’s only the beginning of your online journey. To ensure your site reaches its full potential, you’ll need to take a few strategic steps. Here’s a guide to what you should do once your artist website is live.

1. Check Your Website for Accuracy

Before you start promoting your new website, do a thorough review. Check every page for typos, broken links, or missing images. Test your navigation menu to ensure visitors can move seamlessly through your site. Verify that your contact form works properly, and if you’re selling artwork, double-check that your e-commerce setup is functioning as expected.

Pro Tip: Ask a trusted friend or colleague to navigate your website and provide feedback. They may notice things you’ve overlooked.

2. Announce Your Website Launch

Let the world know your artist website is live! Share the news on social media, send an email to your mailing list, and update your artist profiles on platforms like Instagram, Facebook, and LinkedIn with your website link.

Ideas for Your Announcement Post:

• Show a behind-the-scenes photo of you working on your site.

• Highlight a featured artwork or collection available on your website.

• Invite followers to visit your site and provide feedback or sign up for your newsletter.

3. Optimize Your Website for SEO

Search engine optimization (SEO) helps people discover your website organically through search engines like Google. Here are a few quick SEO tips:

• Use keywords like “artist website,” “buy art online,” and your artistic niche (e.g., “landscape painter”) throughout your website.

• Write detailed descriptions for each artwork, including its title, medium, size, and inspiration.

• Add alt text to all images to improve accessibility and help search engines understand your content.

4. Start Blogging

A blog is a powerful tool for connecting with your audience and boosting your website’s SEO. Share stories about your creative process, the inspiration behind your work, or tips for displaying art in the home. Blogging consistently can drive traffic to your site and establish you as an expert in your field.

5. Promote on Social Media

Your social media platforms are the perfect partners for your website. Share links to your latest blog posts, highlight available works, or host a giveaway to celebrate your launch. Use your Instagram bio or Facebook “About” section to direct visitors to your new site.

6. Build Your Mailing List

Your mailing list is one of your most valuable tools for maintaining a direct connection with your audience. Add a newsletter sign-up box to your website and promote it regularly. Share exclusive updates, behind-the-scenes content, or special offers with your subscribers.

7. Track Your Analytics

It’s important to understand how people interact with your website. Set up Google Analytics to track visitor behavior, including which pages are most popular and how visitors are finding your site. This data will help you refine your website over time.

8. Keep Your Website Updated

Your artist website is a living portfolio that should grow and evolve with your career. Regularly update it with new artwork, blog posts, and upcoming exhibitions. Keeping your site fresh ensures repeat visitors will always find something new and exciting.

Ready to Take Your Artist Website to the Next Level?

Launching your artist website is just the start of an incredible journey. By staying proactive and engaging with your audience, you can transform your site into a thriving hub for your art career.

Related articles: Top 5 Ways To Drive Traffic To Your Website, Top 10 Artist Websites,

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