How to Market Your Art Website: A Beginner’s Guide for Artists

Want to get more eyes on your art website? Learn beginner-friendly strategies for marketing your artist website, including why newsletters are powerful and how to start one.

Creating an art website is a fantastic step toward building your professional art career—but once it’s online, how do you get people to actually visit it?

Whether you’re selling original paintings, prints, or simply sharing your portfolio, you’ll need to market your website to attract collectors and grow your following. Don’t worry—this guide is for beginners and doesn’t require a marketing degree.

In this article, you’ll learn how to market your art website, why building an email list is essential for artists, and how to create your first newsletter step-by-step.

Why You Need to Market Your Art Website

If you’ve spent time creating a beautiful website, it deserves an audience! Whether your goal is to sell your artwork, build a community, or get discovered by galleries, promoting your artist website helps:

• Drive traffic to your online gallery

• Grow a base of collectors and fans

• Build long-term visibility

• Turn casual visitors into subscribers or customers

Easy Ways to Start Marketing Your Art Website

Here are a few marketing strategies you can try today, even if you’re just starting out:

1. Share your website on social media

Use Instagram, Facebook, Pinterest, or even LinkedIn to post updates about your work. Always include a link to your website in your profile and posts.

2. Add your website to your email signature

This ensures every email you send includes a gentle nudge to visit your site.

3. Join art communities

Whether local art groups, Facebook groups for artists, or online forums—share your website when appropriate and connect with other creatives.

4. Encourage word-of-mouth

Ask friends, family, and collectors to share your website with anyone who might love your work.

Why Every Artist Needs a Newsletter

If you're wondering how to market your art website more consistently, start an email newsletter.

An artist newsletter is one of the best tools for building lasting relationships with your audience. Unlike social media (where you’re at the mercy of the algorithm), newsletters go straight to your subscribers’ inboxes.

Benefits of Email Marketing for Artists:

• You own your list – Even if platforms change, your email list is yours.

• Higher engagement – Emails have better open and click rates than social posts.

• More art sales – Subscribers are more likely to become buyers over time.

How to Start an Artist Newsletter (Step-by-Step)

Even if you’re not a “techy” person, creating a newsletter is easier than ever. Here’s how:

1. Choose an Email Marketing Platform

Top picks for artists include:

• Mailchimp – Beginner-friendly, with beautiful templates and a free plan

• MailerLite – Simple, clean, and great for automation

• Squarespace Email Campaigns – If your site is on Squarespace, it integrates seamlessly

• FASO - these websites already come equipped to create and send newsletters

2. Give People a Reason to Subscribe

Make your opt-in enticing. Some ideas:

• A free digital print or phone wallpaper

• A sneak peek of your latest collection

• Exclusive discounts or early access

3. Write Your First Email

Keep it warm, welcoming, and simple:

• Share a recent work or story

• Add one or two images

• Include a link to your website or shop

• Invite readers to reply or follow you on social

4. Send It Consistently

Monthly is a great place to start. Don’t stress about being perfect—consistency builds trust.

Pro tip: Add a newsletter signup form to your homepage and blog posts. Make it easy for people to join your list from anywhere on your site.

Final Thoughts: Growing Your Art Audience Takes Time

If you're wondering how to grow your art business or promote your artwork online, remember that you don’t have to do it all at once. Focus on one strategy at a time. Starting a newsletter is one of the simplest and most effective steps you can take to market your art website—and build real connections with the people who love your work.

Ready to get started?
If you need help setting up your website or newsletter, check out my artist website services or contact me to learn more.