Creating an art website is a big and exciting step—it’s your online home, portfolio, and shop window all rolled into one. But once your website is live, how do you make sure people find it? That’s where marketing comes in.

Don’t worry—you don’t need a degree in digital marketing to get started. In this post, we’ll walk through a few simple strategies to help you promote your art website, and we’ll take a closer look at one of the most powerful (and often overlooked) tools you can use: the humble email newsletter.