10 Common Mistakes Artists Make on Their Websites (and How to Avoid Them)

1. Ignoring the Importance of Mobile Optimization

Many visitors will view your artist website on their phones. If your site isn’t mobile-friendly, you could lose potential buyers or fans.

2. Overcrowding Your Portfolio

Including too many pieces can overwhelm visitors. Curate your portfolio to showcase only your best work, and organize it into categories if necessary.

3. Skipping the Artist Bio

Your story is just as important as your art. A compelling bio can help visitors connect with you on a personal level, making them more likely to engage with your work.

4. Forgetting About SEO

Without basic SEO practices, your site might not show up in search results. Use keywords related to your art style, medium, and location to help people find you.

5. Lack of Contact Information

Make it easy for people to reach you. Include a simple contact form or an email address on your site.

6. No Call to Action

Encourage visitors to take action—whether it’s signing up for your newsletter, purchasing artwork, or contacting you for commissions.

7. Low-Quality Images

Your artwork deserves to shine. Blurry or poorly lit images don’t do your work justice and can turn visitors away.

8. Too Much Focus on Selling

While sales are important, overly aggressive tactics can deter potential customers. Strike a balance between showcasing your work and building a connection.

9. Infrequent Updates

A stale website can give the impression that you’re not active. Update your site regularly with new artwork, blog posts, or upcoming events.

10. Not Linking to Social Media

Make it easy for visitors to follow you on social platforms where you share updates, process videos, and more.

Conclusion: Turn Mistakes Into Opportunities

Avoiding these common pitfalls can help you create a website that is polished, professional, and a true reflection of your artistic vision.

Interested in doing more? Contact us to help make your vision a reality.

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